Apple has been ousted from the top five smartphone vendors in China during Q2, as local brands like Huawei continue to escalate competition
Apple is no longer among the top five smartphone vendors in China as local brands take over the market.
Apple’s market share in China has declined, falling to 14% in the second quarter from 15% in the first quarter and 16% 2023.
For the first time in history, domestic vendors have taken over all top five positions in China.
According to reports, incorporating Apple’s Intelligence systems in its products in mainland China will be crucial over the next 12 months, as Chinese brands are rapidly integrating generative AI into their designs.
This is not good news for Apple. The company is facing challenges, notably lagging behind in the AI innovation race, and compounded by a rapidly falling share of the mobile market in China.