Meta’s new personal artificial intelligence agent, Muse, is attracting users at a rapid pace, overtaking established AI rivals in downloads during the early days following its launch.
Released on 8th September 2026, Muse reportedly recorded around 730,000 downloads in its first five days, according to some reports.
Within its first 13 days, downloads had passed 2.5 million, with the app also reaching the top of Apple’s U.S. free-app chart, ahead of ChatGPT, Claude and Grok.
Not just any ChatBot
Muse is designed to go beyond conventional chatbots by carrying out tasks on a user’s behalf.
Meta says it can browse the web, fill in forms, book appointments and handle customer-service tasks, while also working through WhatsApp and across different devices.
However, direct comparisons with rival launches should be treated cautiously. Analysts noted that the competing applications had different launch schedules and varying availability across Apple’s App Store and Google Play.
The surge nevertheless highlights growing interest in AI agents capable of taking action rather than simply answering questions, potentially marking a new phase in the rapidly developing consumer AI market.