AI

Apple’s inaccurate AI news alerts demonstrate that its technology has a problem

It’s not just any Artificial Intelligence… its Apple Intelligence

Last week, a newly launched feature by Apple that uses artificial intelligence to summarise users’ notifications inaccurately summarised BBC News app notifications, falsely claiming that British darts player Luke Littler had won the PDC World Darts Championship (before he actually did) and that Luigi Manione shoots himself – both were incorrect.

This is not the first instance of Apple’s AI system, known as Apple Intelligence, disseminating false news notifications to users. The BBC has been attempting for approximately a month to persuade Apple to resolve the issue.

Apple informed the BBC that it is working on an update to address the issue by indicating when the text displayed in notifications is summarisation generated by Apple Intelligence.

Apple touts its AI-generated notification summaries as an effective way to group and rewrite previews of news app notifications into a single alert on a users’ lock screen.

It’s a feature Apple says is designed to help users scan their notifications for key details and cut down on the overwhelming barrage of updates many smartphone users are familiar with.

However, this has resulted in what AI experts refer to as ‘hallucinations’ – responses generated by AI that contain false or misleading information.

The BBC want Apple to fix the issue urgently or remove the failed AI system entirely.

“These AI summarisations by Apple do not reflect – and in some cases completely contradict – the original BBC content,” the BBC reportedly said.

“It is critical that Apple urgently addresses these issues as the accuracy of our news is essential in maintaining trust.”

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