Samsung, previously a powerhouse in the semiconductor industry, has encountered significant hurdles in the AI competition, leading to a notable decline in market value. The company’s faltering stance can be attributed to a variety of factors, such as strategic errors, fierce competition, and swift technological progress in the AI field.
Missteps
A key factor in Samsung’s downturn in the AI sector is its insufficient investment in high-bandwidth memory (HBM) technology, which is vital for AI applications due to its ability to expedite data processing and enhance performance.
Although Samsung was once at the forefront of memory technology, it did not leverage the increasing demand for HBM, thus ceding ground to competitors such as SK Hynix. SK Hynix made significant investments in HBM and forged a robust partnership with Nvidia, an influential entity in the AI domain.
Competition
The AI sector is fiercely competitive, featuring key companies such as Nvidia, Google, and Microsoft, which are making substantial advancements in AI technology. Nvidia has notably become a frontrunner with its GPUs, crucial for AI training. Samsung’s struggle to match these developments has resulted in a decline in both market share and revenue.
Rapid technological advancements
The swift advancement of technology in the AI sector has presented challenges for Samsung. The company’s emphasis on conventional memory technology did not fully prepare it for the transition to AI-centric applications. With the rise of AI applications such as OpenAI’s ChatGPT, the need for sophisticated memory solutions surged, highlighting Samsung’s insufficient investment in High-Bandwidth Memory (HBM) as a notable shortcoming.
Financial implications
Samsung’s difficulties in the AI sector have significantly affected its finances. The company has seen a reported loss of around $122 billion in market value since July 2024, marking the most substantial drop among global chipmakers. This decline is largely due to Samsung’s challenges in adapting to the evolving AI industry and competing with its rivals.
Prospects
Despite facing challenges, Samsung is actively striving to advance in the AI domain. The company has recently introduced its next-generation Bixby AI, which utilizes large language model technology, positioning it to better contend with competitors such as ChatGPT and Google Gemini.
Additionally, Samsung is cultivating its proprietary AI model, named Samsung Gauss, with the goal of augmenting device functionality and elevating the consumer experience.
Samsung’s lag in the AI sector is due to strategic errors, fierce competition, and swift technological progress. Despite considerable financial setbacks, the company is vigorously pursuing new AI initiatives and investments to recover its standing in the industry.
The path forward is fraught with challenges, yet Samsung’s commitment to innovation and adaptation could enable it to regain its status as a frontrunner in the AI domain.
Microsoft is promoting new computers equipped with advanced chips, engineered to operate the new artificial intelligence (AI) capabilities embedded in the Windows operating system.
On Monday 20th May 2024, Microsoft unveiled a Surface Laptop and a Surface Pro tablet, both featuring a Qualcomm chip capable of executing AI tasks both online and offline.
The new Microsoft Copilot+ PCs feature chips designed by ARM and are powered by Qualcomm’s Snapdragon X Elite and X Plus chips, which are also based on ARM architecture. These Snapdragon-powered PCs represent the initial series of devices under the Copilot+ PC brand, introducing over 20 models from various manufacturers, such as Acer.
The partnership between Microsoft, Qualcomm, and PC manufacturers is focused on providing superior processing and quick response times, with these ARM-based chips being integral to the new AI designs.
In addition, manufacturers like Lenovo, Dell, HP, Asus, Acer, and Samsung are launching AI-ready PCs featuring Qualcomm’s Snapdragon X Elite and X Plus processors. These processors offer extended battery life and compatibility with Microsoft’s Copilot AI chatbot.
Microsoft’s powerful AI vision – some tech information
Windows PCs designed for AI, known as Copilot+ PCs, are fitted with new, powerful chips capable of an astounding 40+ TOPS, ensuring all-day battery life and access to cutting-edge AI models.
Promoted as the fastest and most intelligent Windows PCs ever created, they boast features like Recall, Cocreator, and Live Captions, which can translate audio from over 40 languages into English.
These devices include sleek, lightweight, and elegantly designed models from Microsoft Surface and OEM partners such as Acer, ASUS, Dell, HP, Lenovo, and Samsung. Pre-orders are now open, with availability starting on June 18 and prices reportedly beginning at $999. This represents a major shift in the Windows platform, placing AI at the forefront of PC architecture.
This progress is a big part of Microsoft’s wider initiative to drive AI innovation onto devices, enhancing the AI capabilities that are already present in the cloud through Copilot.
This is a massive development in the deployment of AI to the masses.
Samsung Electronics anticipates its profits for the first quarter of 2024 to surge more than tenfold compared to the previous year.
This projection is due to the recovery in chip prices following a post-pandemic decline and a surge in demand for artificial intelligence (AI) related products.
As the world’s leading manufacturer of memory microchips, smartphones, and televisions, the South Korea-based Samsung reportedly plans to publish a comprehensive financial report on 30th April 2024.
Projected profit
The tech giant has projected that its operating profit for the January-March 2024 quarter soared to 6.6 trillion won ($4.9bn; £3.9bn), marking a 931% increase from the same period in 2023, surpassing analysts’ forecasts of approximately 5.7 trillion won.
Rebound in microchip prices
A rebound in global semiconductor prices, following a significant downturn the previous year, is expected to bolster its earnings. Over the past year, global memory microchip prices have reportedly increased by about 20%. The semiconductor division of Samsung typically generates the most revenue for the company.
The demand for semiconductors is projected to stay robust throughout the year, fueled by the expansion in AI technologies. Furthermore, the earthquake that struck Taiwan on 3rd April 2024 could potentially constrict the worldwide chip supply, possibly enabling Samsung to further elevate its prices.
Taiwan a key player
Taiwan houses several key chipmakers, including TSMC, which supplies Apple and Nvidia. Despite TSMC reporting minimal impact on its production from the earthquake, it did experience some operational disruptions.
Additionally, Samsung is poised to benefit from the sales of its newly launched flagship Galaxy S24 smartphones, introduced in January.
Arm is a British semiconductor and software design company that is known for its Arm processors, which are widely used in smartphones, tablets, laptops, and other devices. Arm was founded in 1990 as a joint venture between Acorn Computers, Apple Computer, and VLSI Technology. The company was originally called Advanced RISC Machines, but later changed its name to Arm Ltd in 1998.
In 1985, the first Arm silicon chip was created by Acorn engineers Sophie Wilson and Steve Furber, who designed a 32-bit processor with a simple and elegant instruction set.
In 1990, Arm was spun off from Acorn as a separate company, with Apple as a major investor. Arm’s first product was the ARM6 processor, which was used in Apple’s Newton personal digital assistant.
Impression of the Apple Newton PDA device
In 1993, Arm introduced the ARM7 processor, which became one of the most successful embedded processors in history. It was used in devices such as the Nokia 6110 mobile phone, the Nintendo Game Boy Advance, and the Lego Mindstorms robotics kit.
In 1994, Arm launched the ARM9 processor family, which offered higher performance and lower power consumption than previous generations. The ARM9 was used in devices such as the Sony PlayStation Portable, the Palm Treo smartphone, and the Amazon Kindle e-reader.
In 1997, Arm introduced the ARM10 processor family, which featured a superscalar architecture and a floating-point unit. The ARM10 was used in devices such as the Apple iPod, the Samsung Galaxy S smartphone, and the Raspberry Pi computer.
In 1998, Arm changed its name from Advanced RISC Machines to Arm Ltd, reflecting its global expansion and recognition.
In 1999, Arm launched the ARM11 processor family, which featured a vector floating-point unit and a TrustZone security extension. The ARM11 was used in devices such as the iPhone 3G, the Nintendo DS, and the Raspberry Pi Zero.
In 2000, Arm became a public company, listing on the London Stock Exchange and the Nasdaq. The company raised £213 million in its initial public offering.
In 2001, Arm introduced the Cortex processor family, which offered a range of performance, power, and cost options for different applications. The Cortex processors are used in devices such as the Samsung Galaxy S10, the Apple Watch, and the Tesla Model 3.
In 2005, Arm acquired Artisan Components, a provider of physical intellectual property (IP) for chip design. This enabled Arm to offer a complete solution for system-on-chip (SoC) development.
In 2006, Arm announced the Mali graphics processing unit (GPU) family, which complemented its CPU offerings with high-performance graphics capabilities. The Mali GPUs are used in devices such as the Huawei Mate 20 Pro, the Oculus Quest, and the Samsung Smart TV.
Artistic image of ARM chip
In 2009, Arm partnered with IBM, Samsung, Texas Instruments, and others to form the Linaro consortium, which aimed to improve the Linux software ecosystem for Arm-based devices.
In 2010, Arm unveiled the Cortex-A15 processor, which was the first Arm processor to support virtualization and big.LITTLE technology. The Cortex-A15 was used in devices such as the Google Nexus 10, the LG G3, and the Nintendo Switch.
In 2011, Arm announced the Cortex-M0+ processor, which was the world’s most energy-efficient microcontroller. The Cortex-M0+ was used in devices such as the Arduino Nano 33 IoT, the Fitbit Flex 2, and the Nest Thermostat.
In 2012, Arm launched the Cortex-A53 and Cortex-A57 processors, which were the first Arm processors to support the 64-bit ARMv8 architecture. The Cortex-A53 and Cortex-A57 were used in devices such as the iPhone 6s, the Samsung Galaxy S6 Edge+, and the Microsoft Surface Pro X.
In 2013, Arm acquired Geomerics, a developer of real-time lighting technology for video games. This enhanced Arm’s graphics portfolio with dynamic illumination and global illumination effects.
In 2014, Arm introduced the Cortex-A72 processor, which delivered a 50% performance improvement over the previous generation. The Cortex-A72 was used in devices such as the Huawei P9, the Xiaomi Mi 5s Plus, and the Amazon Fire HD 10.
In 2015, Arm announced the Cortex-A35 processor, which was the most efficient Arm processor for smartphones and tablets. The Cortex-A35 was used in devices such as the Nokia 2.1, the Samsung Galaxy J2 Core, and the Lenovo Tab M7.
In 2016, Arm was acquired by SoftBank Group for £24.3 billion, becoming a subsidiary of the Japanese conglomerate. The deal was motivated by SoftBank’s vision of investing in technologies that would drive the future of artificial intelligence (AI), internet of things (IoT), and smart cities.
In 2017, Arm launched Project Trillium, a suite of machine learning (ML) solutions that included an ML processor , an object detection processor , and an open-source software framework. The Project Trillium products aimed to enable low-power and high-performance ML applications on edge devices.
In 2018, Arm unveiled the Cortex-A76 processor , which offered a 35% performance boost over its predecessor. The Cortex-A76 was used in devices such as the OnePlus 7T, the Huawei MateBook D14, and the Acer Chromebook Spin 13.
In 2019, Arm announced the Cortex-A77 processor , which improved on its predecessor with a higher clock speed, a larger cache, and better branch prediction . The Cortex-A77 was used in devices such as the Samsung Galaxy S20, the Asus ROG Phone II, and the Lenovo Yoga C940.
In 2020, Arm introduced the Cortex-X1 processor , which was its most powerful CPU design to date. The Cortex-X1 was designed to deliver peak performance for premium device , such as flagship smartphones, laptops and gaming consoles. The Cortex-X1 was used in devices such as the Samsung Galaxy S21 Ultra, the Xiaomi Mi 11, and the Google Pixel 6.
In 2021, Arm launched the Cortex-A78C processor , which was optimized for high-performance computing (HPC) applications. The Cortex-A78C featured up to eight CPU cores , a larger L3 cache, and support for ECC memory. The Cortex-A78C was used in devices such as the Samsung Galaxy Book Pro, the HP Elite Folio , and the Acer Chromebook Spin 513.
Microchip
In 2022, Arm unveiled the Cortex-A710 processor, which was its first big core to support the Armv9 architecture. The Cortex-A710 offered a 30% energy efficiency improvement over its predecessor, as well as enhanced security and ML features. The Cortex-A710 was used in devices such as the OnePlus 10 Pro, the Huawei MatePad Pro 2, and the Microsoft Surface Laptop Studio.
In 2023, Arm announced the Immortalis GPU family , which was its next-generation graphics solution that included hardware-based ray-tracing and variable rate shading capabilities . The Immortalis GPUs aimed to deliver realistic and immersive graphics for gaming, VR and AR applications on mobile devices . The Immortalis GPUs were used in devices such as the Samsung Galaxy S22 Ultra , the Sony Xperia 1 IV, and the Oculus Quest 3.
Powerful world presence
Arm is a leading semiconductor and software design company that has revolutionized the computing industry with its innovative and efficient processor architectures. Arm’s processors power billions of devices across various domains, such as mobile, IoT, AI, HPC, and gaming. Arm has been at the forefront of technological advancements for over three decades, delivering performance, energy efficiency, and security to its customers and partners.
Arm is a subsidiary of SoftBank Group and has a massive global presence.
British microchip designing giant Arm has announced that it has filed paperwork to sell its shares in the U.S.
The Cambridge-based company, which designs chips for devices from smartphones to game consoles, plans to list on New York’s Nasdaq in September. The highly anticipated IPO in the U.S. comes after UK Prime Minister, failed to convince Arm to float in London or pursue a dual UK-U.S. listing.
Arm’s decision to list in New York rather than London has fuelled fears that the City is losing its competitiveness to Wall Street, where valuations are typically higher. SoftBank-owned chip designer Arm on 21st August 2023 disclosed a modest 1% fall in annual revenue as it made public the paperwork for a U.S. listing that is expected to be the year’s biggest initial public offering. The company is reportedly looking for a valuation of between $60bn (£47bn) to $70bn.
Arm was bought in 2016 by Japanese conglomerate Softbank in a deal worth £23.4bn. Prior to the takeover, it was listed in both London and New York for 18 years.
Companies that use ARM processors in their products
Some of the companies that use ARM processors include Apple, Qualcomm, Samsung, Broadcom, and Fujitsu. ARM technology is used in a wide range of devices, from smartphones to game consoles to supercomputers.
ARM
Arm is a British semiconductor and software design company that is known for its Arm processors, which are widely used in smartphones, tablets, laptops, and other devices. Arm was founded in 1990 as a joint venture between Acorn Computers, Apple Computer, and VLSI Technology. The company was originally called Advanced RISC Machines, but later changed its name to Arm Ltd in 1998.
