For the first time, automotive companies in China surpassed their U.S. counterparts in car sales last year, driven by BYD and expansion in emerging markets, according to a data released Thursday 13th July 2024.
Chinese brands such as BYD now at the forefront, reportedly sold 13.4 million new vehicles last year. In comparison, American brands sold approximately 11.9 million units. Japanese brands remained at the top with 23.59 million sales.
China’s sales growth rate surpassed that of the U.S., with a 23% rise from the previous year compared to the U.S.’s 9% increase.
The consistent high pricing by legacy automakers has inadvertently steered consumers towards more affordable Chinese alternatives.
No surprise here then as manufacturers milked profits from legacy lineups!
Tariffs have now been introduced on China to curb their automakers runaway success.