Baidu, once China’s generative AI leader – is battling to regain its position

A Chatbot

Chinese tech giant Baidu has released two new free-to-use artificial intelligence models as it vies to regain its leading position in the country’s fiercely competitive AI space

The Baidu models launched on Sunday 16th March 2025 included the company’s first reasoning-focused model and come ahead of plans to move towards an open-source strategy. 

However, analysts reportedly said that while the release of the models is a positive development for Baidu, they also highlight how it is playing catch up as its Ernie bot – one of China’s earliest versions of a ChatGPT-like chatbot – struggles to gain widespread adoption. 

‘The new models make Baidu more competitive since the company has been lagging behind in a reasoning model release’, one expert is reported as saying.

A reasoning model is a large language model that breaks down tasks into smaller pieces and considers multiple approaches before generating a response. It is designed to process complex problems in a similar way to humans.

Chinese startup DeepSeek upended the global AI race and transformed China’s ecosystem in January when it released its R1 reasoning model, which rivalled American competitors despite costing a fraction of the price.

Chinese tech giant Baidu to release next-generation AI model soon as DeepSeek leads Chinese AI tech

AI

China’s Baidu reportedly plans to release the next generation of its artificial intelligence model in the second half of this year, according to information recently reported.

The planned update comes as Chinese companies race to develop innovative AI models to compete with OpenAI and other U.S. based companies.

Baidu was the first major Chinese tech company to roll out a ChatGPT-like chatbot called Ernie in March 2023.

However, despite initial momentum, the product has since been eclipsed by other Chinese chatbots from large tech companies such as Alibaba and ByteDance, as well as startups.

What is China’s equivalent to Nvidia?

AI microchips

Chinese firms are reportedly intensifying their efforts to develop a competitive alternative to Nvidia’s AI chips, as part of Beijing’s ongoing initiative to reduce its reliance on U.S. technology.

China faces several challenges that are impeding its technological progress, including U.S. export restrictions that limit domestic semiconductor production. The lack of technical expertise is also reported to be a problem.

Analysts have identified companies including Huawei as the principal competitors to Nvidia in China

China’s counterparts to Nvidia, such as Huawei, Alibaba, and Baidu, are actively developing AI chips to compete in the same market. Huawei’s HiSilicon division is known for its Ascend series of data centre processors.

Huawei’s HiSilicon division is known for its Ascend series of data centre processors, and Alibaba’s T-Head has produced the Hanguang 800 AI inference chip. Other significant players include Biren Technology and Cambricon Technologies.

Alibaba’s T-Head has developed the Hanguang 800 AI inference chip. Other significant players include Biren Technology and Cambricon Technologies.

These Chinese firms are intensifying their efforts to create alternatives to Nvidia’s AI-powering chips. This is a big part of Beijing’s broader initiative to reduce its reliance on U.S. technology.

Nvidia’s surge in growth is attributed to the demand from major cloud computing companies for its server products, which incorporate graphics processing units, or GPUs.

These GPUs are crucial for entities like OpenAI, the creator of ChatGPT, which requires substantial computational power to train extensive AI models on large datasets.

AI models are crucial for chatbots and other AI applications

Since 2022, the U.S. has limited the export of Nvidia’s top-tier chips to China, with further restrictions imposed last year.

The U.S. sanctions and Nvidia’s market dominance pose significant obstacles to China’s ambitions, particularly in the short term, according to analysts. The U.S. has curbed the export of Nvidia’s most sophisticated chips to China since 2022, with increased restrictions implemented last year.

China’s GPU designers rely on external manufacturers for chip production. Traditionally, this role was filled by Taiwan Semiconductor Manufacturing Co. (TSMC). However, due to U.S. restrictions, many Chinese firms are now unable to procure chips from TSMC.

As a result, they have shifted to using SMIC, China’s largest chipmaker, which is technologically several generations behind TSMC. This gap is partly due to Washington’s limitations on SMIC’s access to essential machinery from the Dutch company ASML, necessary for producing the most advanced chips.

Huawei is driving the development of more sophisticated chips for its smartphones and AI, which occupies a significant portion of SMIC’s capacity.

Nvidia has achieved success not only through its advanced semiconductors but also via its CUDA software platform. The system enables developers to build applications for Nvidia’s hardware. This has fostered an ecosystem around Nvidia’s designs, which will be challenging for competitors to emulate.

Huawei leading the pack for China

Huawei is at the forefront as a leading force in China for its Ascend series of data centre processors. The current generation, named Ascend 910B, is soon to be succeeded by the Ascend 910C. This new chip may come to rival Nvidia’s H100.

The AI Race between China and the U.S.

AI development in China and U.S.

Artificial Intelligence (AI) has become a pivotal battleground in the technological race between China and the United States.

“AI is expected to become a crucial component of economic and military power in the near future,” Stanford University’s Artificial Intelligence Index Report 2023 stated.

Both countries are significantly investing in AI research and development, striving to achieve a leading role in this revolutionary sector. This post looks at the major figures in China’s AI scene, their progress, and their comparison with their American counterparts.

China’s AI Landscape

China’s AI aspirations are propelled by a number of significant technology firms, each forging their own AI models and applications.

Baidu: Often referred to as the ‘Google of China,’ Baidu leads in AI development. Its premier AI model, ERNIE (Enhanced Representation through Knowledge Integration), fuels the Ernie Bot, a chatbot aimed to compete with OpenAI’s ChatGPT. Baidu asserts that ERNIE 4.0 matches GPT-4’s capabilities, demonstrating sophisticated understanding and reasoning abilities.

Alibaba: Alibaba’s AI model, Tongyi Qianwen (commonly known as Qwen), is a comprehensive set of foundational models adept at a range of tasks, from generating content to solving mathematical problems. Select versions of Qwen are open-source, enabling developers to utilize and modify them for various uses. Alibaba has announced that Qwen models are in use by over 90,000 enterprise clients.

Tencent: The Hunyuan model from Tencent is a prominent component of China’s AI landscape. Offered through Tencent’s cloud computing division, Hunyuan is tailored to facilitate a broad spectrum of applications, encompassing natural language processing and computer vision.

Huawei: In spite of considerable obstacles stemming from U.S. sanctions, Huawei persists in AI innovation. The firm has created its own AI processors, like the Kunlun series, to diminish dependence on international technology. Huawei’s AI features are incorporated into a diverse array of products, including smartphones and cloud solutions.

Comparison to the U.S.

The U.S. continues to be a dominant force in AI, with leading companies such as OpenAI, Microsoft, Google, Anthropic and Meta spearheading advancements.

Generative AI: U.S. firms have advanced significantly in generative AI, with OpenAI’s GPT-4 and Google’s Gemini at the forefront. These models excel in creating text, images, and videos from user inputs. Although Chinese models like ERNIE and Qwen are strong contenders, the U.S. maintains a slight lead in capabilities and market penetration.

Semiconductor Design: The U.S. leads the semiconductor design industry, vital for AI progress. U.S. companies command an 85% global market share in chip design, crucial for AI model training and system operation. China’s dependence on imported semiconductors is a notable obstacle, but there are ongoing efforts to create homegrown solutions.

Research and Innovation: Both nations boast strong AI research sectors, yet the U.S. edges out slightly in generating state-of-the-art AI products. U.S. tech giants frequently introduce AI breakthroughs to the market, with Chinese firms quickly gaining ground.

Government Support: The Chinese government ardently backs AI advancement, enacting strategies to spur innovation and lessen foreign tech reliance. Such support has spurred China’s AI industry’s rapid expansion, positioning it as a strong rival to the U.S.

Conclusion

The competition in AI development between China and the U.S. is escalating, as both countries achieve significant breakthroughs. Although the U.S. maintains a marginal lead in some respects, China’s swift advancement and state backing indicate that the disparity might keep closing. The quest for AI dominance by these nations is set to influence the worldwide technological and innovative landscape profoundly.

As of September 2024, it is estimated that China’s AI development is approximately nine months behind that of the U.S.

China’s Baidu has exceeded revenue expectations, thanks to a resurgence in advertising and the expansion of its cloud services

Baidu

Baidu, one of China’s leading search engine firms, surpassed analysts’ revenue forecasts for the Q1 on Thursday 16th May 2024.

This was predominately due to a recovery in advertising revenue and a surge in demand for its AI-driven cloud products.

The company announced a revenue of 31.51 billion yuan ($4.37 billion) for the quarter ending 31st March 2024, exceeding the average analyst projection of 31.21 billion yuan, according to a latest dataset.

Shares of Baidu listed in the U.S. saw an approximate 3% increase in premarket trading.

The tech giant has been actively enhancing its sales efforts focused on AI-centric products and services.

Baidu launches raft of AI applications after its Ernie chatbot receives massive public approval

AI chatbot

More than 6 million users already

Baidu also announced that more than 6 million users have used an AI powered tool that sits inside its Google drive-like cloud product.

At the 4th September event, Baidu also demonstrated ‘displayed generative’ AI-based products that could assist with traffic management, financial research and coal mine logistics.

ChatGPT, from Microsoft-backed OpenAI, is not officially available in China, where Google and Facebook are blocked.

10 new AI products announced by Baidu

Chinese tech giant Baidu announced more than 10 new AI-based applications on 4th September 2023, just days after its ChatGPT-like Ernie bot was released for public use.

Among the products revealed was a generative AI-integrated word processing app called WPS AI, created by Shanghai-listed Kingsoft Office. It was reported the company built the tool using the AI model on which Baidu’s Ernie bot is based, as well as Baidu’s ‘Qianfan’ cloud platform for AI models.

‘This AI malarchy is progressing at quite a rate’.

Nearly 10,000 businesses are actively using Baidu’s Qianfan cloud platform each month, the company claimed.

AI assistant

Baidu also announced that more than 6 million users have used an AI-powered tool that sits inside its Google drive-like cloud product. The AI assistant can search documents, summarize and translate text and create content, the company claimed.

It wasn’t immediately clear to what extent those products were available for public use.

On 31st August 2023, Baidu released its Ernie bot to the public, signaling government approval of the AI-powered chatbot. Other Chinese companies also released similar AI products around the same time.

Baidu’s Ernie bot is top app on Apple’s app store in China

Chatbot AI

Top of the apps on Apple app store

Baidu’s Ernie bot is a ChatGPT-like chatbot that can generate natural and fluent text based on user input. It is one of the latest artificial intelligence applications from Baidu, a Chinese tech giant that specializes in search engine and AI development. 

Ernie bot was released to the public on 31st August 2023, after getting approval from the Chinese regulators under the new AI regulations and quickly became the most popular app on Apple’s app store in China, surpassing other local generative AI models.

ChatBot apps coming to a device near you

Ernie bot can be accessed through an app or a website, and users can chat with it on various topics, such as news, entertainment, sports, and education. Ernie bot is also able to learn from human feedback and improve its foundation models.  

AI race gathers momentum as China’s Baidu claims its Ernie Bot is Better than ChatGPT on key tests

AI Robots Chatting

Baidu said its AI system called Ernie 3.5 outperformed OpenAI’s ChatGPT and GPT4 in several key areas.

  • The Chat Bot was revealed in March 2023 and has since been publicly testing it in China. The chatbot is based on Baidu’s foundational AI model called ERNIE.
  • Baidu’s advancements underscore the intense competition taking place in the area of generative AI with technology giants in the US and China rapidly advancing their AI models.

 ERNIE Enhanced Language RepresentatioN with Informative Entities

US and China AI Bots go head to head

Ernie was first introduced in 2019, and since then, Baidu has been improving and upgrading it with new versions. The latest version, Ernie 3.5, was announced in June 2023, and it claims to outperform OpenAI’s ChatGPT and GPT 4 in several key areas

Baidu’s Ernie is an artificial intelligence (AI) model that powers the company’s chatbot service, Ernie Bot. Ernie stands for Enhanced Language RepresentatioN with Informative Entities, and it is a natural language processing (NLP) deep-learning model that can understand and generate natural language.

Trained on large data sets

Ernie 3.5 is based on Baidu’s foundational AI model, which is trained on huge amounts of data from various domains, such as news, social media, encyclopedias, books, and more. Ernie 3.5 can handle various NLP tasks, such as question answering, dialogue generation, text summarization, sentiment analysis, and more.

According to a test by the China Science Daily journal, Ernie 3.5 surpassed ChatGPT and GPT 4 in general abilities and outperformed the more advanced GPT 4 on several Chinese-language capabilities. 

ERNIE version 3.5 boosted its training and efficiency, making it faster and cheaper to upgrade to future versions. Baidu hopes that ERNIE Bot will become the next must-have app in China’s internet market, attracting users because of its natural and engaging conversations.

Intergration

Baidu has been integrating ERNIE Bot across multiple business applications, ranging from cloud computing to smart speakers. 

Chat Bot
AI Chatbot

ERNIE Bot is one of the examples of how Baidu is investing in AI technology and competing with other tech giants in the US and China. Baidu’s founder Robin Li, reportedly said that ‘foundation models are an engine driving global economic growth and represent a major strategic opportunity that cannot be missed‘.

The major BIG players, Alphabet (Google), Microsoft & META all have their own versions of AI. Hopefully it will be used ‘intelligently’.