Online shopper

Amazon plans discount store to fend off the rise of Temu and Shein

Amazon is reportedly preparing to launch a new store section on its site dedicated to low-priced fashion and lifestyle items.

The move is aimed at competing with e-commerce upstarts Temu and Shein, both of which have ties to China.

The new storefront will offer unbranded products, with numerous items priced below $20. Amazon plans to ship these goods directly from China, targeting a delivery window of round 10 days. This initiative is a strategic move by Amazon to counter increasing competition and broaden its assortment while preserving competitive pricing.

While the precise launch date has not been announced, the storefront is anticipated to begin accepting products in the autumn of 2024.

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