Birth of a super app?

Super App

In July 2023, Elon Musk rebranded Twitter to X – another step in his master plan to emulate Chinese super app WeChat.

Mr Musk has long said that he wants to transform his social media firm, which he bought last year for $44 billion, into a much larger platform.

He has previously praised WeChat – a so-called ‘everything app‘ that combines chat, dating, payments and social media – and has said creating something “even close to that with Twitter… would be an immense success”.

In a post on X this week, Mr Musk said that over the coming months, ‘we will add comprehensive communications and the ability to conduct your entire financial world’.

He will hope that growing X will lead to a revenue recovery – the company has lost almost half its advertising revenue since Mr Musk bought it, and it is struggling under a heavy debt load.

Established businesses

He has successfully disrupted several industries with his ventures such as Tesla, SpaceX, Neuralink, and The Boring Company. He may be able to bring some fresh ideas and solutions to the social media space with X. It will be interesting to see if he adopts an existing digital payment system or develops his own. XRP, for instance – could be a good fit.

What is WeChat?

WeChat is a ‘super-app’ that combines messaging, social media, payments, e-commerce, entertainment, news, and more. It is owned by Tencent, one of China’s largest tech companies, and has over 1.2 billion monthly active users, mostly in mainland China.

Super App
Everything App

WeChat users can do almost anything within the app, from ordering food to booking tickets to paying bills, without leaving the app. WeChat also hosts millions of mini-apps that are created by third-party developers and businesses to offer various services and functions to users. It is like WhatsApp, Facebook, Apple Pay, Uber, Amazon, Tinder and a whole lot more rolled into one. Launched by technology giant Tencent in 2011. WeChat is now used by almost all of China’s 1.4 billion pupulation (1.2 billion users seems to be the latest concensus).

Will it work in the West?

WeChat’s huge success in China is arguably down to two major factors. For one, most people in China access WeChat on smartphones, rather than desktop computers, due to the relatively late development of the internet in the country. And two, China’s lack of competition regulation – which contrasts with most Western countries – allows an app like WeChat to potentially effectively block rival platforms.

Could Mr Musk make a similar app work outside China? We may be finding out soon – and experts believe it may all depend on digital payments and his ‘system’ to implement this everyday task.

A major difference between China and the West is the widespread adoption of digital payment technology.

While shops in China are legally obliged to accept cash, in practice, digital payments are far more common.

This difference, may be an obstacle to Mr Musk’s ambitions. It will take the Western world longer to implement a truly cashless or credit card free society.

Why does Musk want to emulate WeChat?

Elon Musk has been an admirer of WeChat for a long time. He once said that WeChat is ‘so usable and helpful to daily life‘ in China, and that he wanted to achieve something similar with Twitter, no X. He also said that buying Twitter was an ‘accelerant’ to creating X, the everything app.

X The company likely to bring you the ‘Super’ App or the ‘Everything’ App

Mr Musk has hinted that he plans to add more features and functionalities to Twitter, such as video, communications, and financial services. He also said that the Twitter name did not make sense in the new context, so he decided to rename it as X, a brand that he has used before for his online banking business that later became PayPal.

Dystopia or Utopia – A dark side or a force for good?

Is the Super App a natural progression and development for good or yet another infringement on our freedom, liberty and privacy. Is it even necessary?

In China, we have witnessed a level of state control interference over the internet that has reportedly made it extremely dangerous for people to speak out against the government on WeChat.

It is not unusual for dissenting voices to have their accounts suspended for days or weeks for something they have said in Chats or on Moments.

Even people sharing seemingly uncontroversial information have found themselves on the wrong side of government censors and had their accounts and chat groups shut down.

Digital life footprint

Everything Everywhere – a super ‘system’ monitoring what you do, what you buy, where you go, when, how, who you talk to, what you say – all your movements, comments, discussions and activity will be known by someone else, somewhere, even your private discussions, holiday activity and medical details will be visible in the ‘system’.

Some may say this has happened already, but this ‘super-app’ will be a massive step closer to ‘life without privacy’.

Someone, somewhere is monitoring you.

Apple $3 trillion market cap valuation

Apple Valuation $3 trillion

Apple shares previously failed to close at levels that would have given the company a market cap of $3 trillion, despite a promising intra-day move in January 2022.

Milestone

Apple has become the first publicly traded company ever to be worth $3 trillion. The company’s market valuation reached this milestone on January 3rd, 2022. Apple’s stock briefly eclipsed $182.86 a share before closing at $182.01. The milestone is mostly symbolic but it represents investor recognition of Apple’s success over the past few years as the company has reported several record-breaking quarters of big growth in all of its product lines.

Apple is not just a hardware player – it has an even bigger slice of the tech’ consumer pie than you may imagine, especially in the cloud computing arena.

Second time lucky

Apple has regained its $3 trillion valuation to become the first-listed company, in modern times, to reach the $3 trillion milestone again. It acheived this on 30th June 2023. Shares climbed more than 2% to hit a record $193.97. However, by direct comparison and by todays valuation, the East India Trading Company beat Apple to this accolade long-a-go in the 17th Century having acheived a higher value equivalent to $7 trillion in todays money.

C’mon Apple you laggard!

‘Before you become too entranced with gorgeous gadgets and mesmerizing video displays, let me remind you that information is not knowledge, knowledge is not wisdom, and wisdom is not foresight. Each grows out of the other, and we need them all.’

Arthur C. Clarke

Arthur C. Clarke 1917 – 2008

Arthur C. Clarke, in full Sir Arthur Charles Clarke, (born 1917, Minehead, Somerset, England – died 2008 ). English writer, notable for both his science fiction and his nonfiction. His best known works are the script he wrote with American film director Stanley Kubrick for 2001: A Space Odyssey (1968) and the novel of that film.

Threads users drop-off by more than a half

Threads

Threads Open Social Network

Threads is a new app, owned by Meta (Facebook), and built by the Instagram team, for sharing public conversations akin to Twitter. You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos with a 5 minute limit. Threads is Meta’s first app envisioned to be compatible with an open social networking protocol

Threads is seen by many as a direct competitor to Twitter, the social media platform owned by billionaire Elon Musk. Threads has been setting records for user growth since its launch on July 5, 2023, with politicians, celebrities, news creators and users joining the platform. Threads surpassed 100 million user ‘sign-ups’ within five days of launch according to information from Meta.

Projected to create revenue of $8 billion by 2025

Threads is projected to contribute a staggering $8 billion to Meta’s annual revenue by 2025. The report further highlights that Threads has already garnered 1 million sign-ups and is on track to reach an impressive milestone of 1 billion users in the near future.

User drop-off to be expected?

However, some recent news reports suggest that Threads has encountered challenges in retaining its users and competing with Twitter. Threads ‘daily active users’ is reporteded to have fallen from 49 million two days after its launch, to 23.6 million users about three weeks later in July 2023, according to reports. The app’s average usage time also fell from 21 minutes to 6 minutes over the same timeframe.