Apple improves – with best figures since 2021

Apple has once again defied expectations, posting a record-breaking $94.04 billion in revenue for its fiscal third quarter ending 28th June 2025.

However, not all segments thrived. iPad revenue dipped to $6.58 billion, and wearables saw a decline to $7.4 billion. Still, Apple’s gross margins expanded to 46.5%, and net profit hit $23.4 billion.

Summary

📈 Record Sales Apple made $94.04 billion this quarter, its best performance since 2021. That’s a 10% jump from last year.

📱 Best-Selling Product iPhones were the star—bringing in $44.58 billion, up over 13%. Macs also did well, with $8.05 billion in sales.

💼 Services Boom Apple’s apps, subscriptions, and digital content made $27.42 billion, a new high.

📉 Weaker Spots iPad sales fell to $6.58 billion, and wearables (like AirPods and Apple Watch) dropped to $7.4 billion.

💰 Profits & Payouts Apple earned $23.43 billion in profit and will pay shareholders a $0.26 dividend on 14th August.

🌍 Big Changes To avoid tariff issues, Apple is shifting production to places like India and Vietnam. It spent $800 million on tariffs this quarter, with more expected.

🧠 Looking Ahead Apple is going big on AI, with over 20 new features and a smarter Siri on the horizon.

Apple one-year share price chart

Apple one-year share price chart