Twitter rebrands as X and kills off blue bird logo
Twitter, the social media platform, has undergone a major rebranding, changing its name to X and replacing its iconic blue bird logo with a simple black-and-white X. The move was announced by the company’s owner, Elon Musk, who reportedly said he wanted to create a “super app” that would transform the global ‘town square’.
New Logo
Musk and Twitter’s chief executive, Linda Yaccarino, posted pictures of the new logo projected on the side of Twitter’s headquarters in San Francisco, California. They also changed profile pictures and bios to reflect the new brand identity. The desktop version of the app has already switched to the new logo, while the mobile version is expected to follow soon.
Musk is reported to have said he was looking to change Twitter’s logo because he wanted to “embody the imperfections in us all that make us unique”. He also said he had a personal affinity for the letter X, which he also used for his other ventures, such as SpaceX and X.com. Yaccarino said the rebrand was an exciting new opportunity to make a fresh “big impression” and go further than Twitter.
Rebranding
The rebranding of Twitter marks the biggest change to the platform since Musk began his tumultuous tenure. Among the changes have been sacking thousands of staff, locking verification checkmarks behind a paywall, reinstating banned accounts like those of Andrew Tate and Donald Trump, and applying reading limits.
The reaction from users and marketers has been mixed, with some praising the bold move and others criticising it as unnecessary and confusing. Some have also questioned whether the new logo infringes on the trademarks of other companies that use similar designs, such as Tesla and Xbox.
The company has not yet revealed whether other aspects of the platform, such as tweets, hashtags, and handles, will also be changed to match the new brand name.