Run the winners!

Long-term investing for a long-term win!

The idea is simple – pick good companies and hold them for the long-term.

Every time you buy shares in a company, you have purchased a piece of that company. And as a share owner, you are entitled to a ‘share’ of the profits. 

When it comes to investing, the goal is to find great companies, super companies. Buy shares in these companies at good prices. And then behave like owners of these companies and enjoy all of the successes.

Then… HOLD those shares for as long as possible – as if you own the company.

Ask yourself this question: ‘Would you buy the company?’

If the answer is yes – then go buy the shares.

Holding on as long as possible means that as long as you believe a company is still a great, you are more likely to keep the shares. But if something changes and it’s no longer a good choice, then it may be time to sell up.

The message here is to believe in a long-term investing strategy – because it works!

Short-Term versus Long-Term Investing

What you must not do is gamble on shares or any other high-risk activity or product. Share prices go up and they go down all the time. And in some cases, prices continue to move even after the stock market has closed!

Long term investing is a long-term winner!

Most people aren’t successful trying to ‘bet’ on when a share is going to go up or down especially short-term bets laced over minutes, hours, days or weeks. You can’t build wealth this way. In fact, there are plenty of traders out there with tragic stories to tell of failed ‘dumb money bets’. This is one of the fastest ways to lose your hard-earned cash; just don’t do it!


There are many investing platforms available today that offer all sorts of trading solutions, from day trading, CFDs (contract for differences), spread betting, and more recently, cryptocurrencies. These instruments aren’t really designed to assist a long-term strategy but rather a short-term punt or bet. It’s an endless game where someone, somewhere is always left with nothing. These systems will happily take your money.

Please read the small print for these services. Do not be surprised to see disclosures that read something like, ‘75%+ of retail traders lose money’. It’s true, they do, and it could be you! Its far far easier to learn to become financially successful over the long term.

Long-Term Investing


A hard truth about investing is that sometimes you’ll get it wrong, we all do.

The term for this is firm-specific risk (sometimes referred to as unsystematic risk). And every company in the world, even industry behemoths like Amazon, Apple or Microsoft get it wrong sometimes too. It’s unavoidable.

Fortunately, such risk can be mitigated through diversification. By owning a number of companies, the returns of one successful investment can easily offset the losses of several losers. 

It is wise to aim to build a portfolio over time of around say 10 – 20 quality businesses that you believe in. If you would be prepared to ‘buy’ the company; buying shares in it is the next best option.

Have Patience

In the short term, the movements of the stock market are chaotic, unpredictable or volatile even. But over a longer period of time, a recurring pattern starts to emerge among quality businesses.

Invest long-term
Select quality companies and hold them!

Companies can’t magically double their profits overnight. Building a massive multi-billion or even trillion-pound enterprise takes time. But the investors who have the patience and financial prudence to invest in quality businesses with such long-term potential can unlock enormous wealth.

Invest consistently

Getting started with investing is the first major step. The second is to keep investing over time. Little and often. It’s not easy to ‘free up’ cash but the more money you put to work by investing in stocks, the better your portfolio will do overall.

It is easy for me to suggest for you to go invest and spend your money, you most likely need the money spare to be able to go do this in the first place. So, a little invested spread over time will help open that ‘wealth’ door as time trickles by.

However, there is a caveat to this rule. You should only invest money you don’t need to live. Invest only what you have spare or can ‘free up’.

This is the way!

Long-term investing requires holding investments for years or even decades. This strategy works – this is the way! It’s easier said than done, but a little invested now will go a long way later. It’s also a matter of priorities and sacrifice to ‘free up’ some spare cash to invest instead of buying that new must have gadget (that you don’t really need).

Also, the last place you want to find yourself in is where you are forced to sell your investment before it’s had time to ‘climb’ because you’re short on cash. Or even worse, forced to sell your holding during a stock market crash when prices are extremely low. That’s an awful place to be – don’t go there if you can avoid it. However, buying after a crash is a different matter – but again, buy only good quality companies.

Let the winners run!
Select super good companies and hold them.

In short, invest consistently. But only the money you can afford. Don’t borrow, don’t use credit. Only invest what you can afford. It will work for you over time. But invest wisely in good high quality comapnies,

Don’t panic – volatility happens!

The stock market will crash; this is an inevitable fact of investing. Naive investors, who panic during these volatile times, often end up selling their shares that are either completely unaffected by the catalysts of the crash or perfectly capable of weathering the storm.

Just take a look at what happened with Apple in 2008. The tech giant fell by over 50% in the space of 12 months despite having no exposure to the U.S. housing market – even Apple got caught up in the sub-prime lending fiasco. And while the subsequent recession did impact sales, recessions, just like stock market crashes, are temporary. Apple share price recovered, as did many other top-notch companies too.

As horrible a stock market crash is, this is actually one of the best times to buy shares, especially when investing for the long-term. And these opportunities only come around once a decade or so. So, don’t miss out on these incredible opportunities to buy fantastic businesses at major discounts if you have the cash spare.

Let your winners run

Portfolio management is something every investor has to do. Yet a common mistake, is to sell shares in thriving companies too soon. This is usually an error – bear in mind that winners have a tendency to keep winning! But I get that – I understand you may want to sell as you need the money or want some of your investment back. Try and hold if you can – but not at any odds. Keep a close eye on the market – sentiment will change and that will alter the markets direction.

Let the winners run!
Let the winners run!

Having said that, there is an exception. It’s perfectly possible for a company that was just 2% of your portfolio to grow to 20% or even higher. In these scenarios, it can be wise to sell a few shares to reduce the risk of being over-exposed to a single investment. 

But otherwise, let your winners win. LET THE WINNERS RUN!

You can do it!

There is no such thing as risk-free investing, even with a long-term approach. But many of these risk factors can be mitigated through strategies like diversification. Try and manage your portfolio, add stop losses and follow your investments through the newswires.

Remember to always do your research! No short cuts!


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