Barbie hype

Mattel’s Barbie movie and its $1 billion box office take… and counting!

Pure mechandise

Barbie, the live-action movie based on the popular toy doll, has become a global phenomenon, surpassing $1 billion in cinema sales worldwide. The film, directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, is the first solo female-directed movie to achieve this milestone, breaking the record previously held by Patty Jenkins’ Wonder Woman.

Some have praised the film for its humour, creativity, and feminist message, while others have criticized it for its anti-male sentiment, disjointed plot, and shallow depth. Others even suggest is was muddled, disjointed with a nonsensical plot. The cynical corporate mechandise shadow was everwhere to be seen. Pure hype!

Plastic message?

The film follows Barbie as she leaves her perfect plastic world and embarks on an adventure in the real world, where she discovers new friends, challenges, and possibilities. The film has been praised by some for its humour, and visual effects, as well as its empowering message of self-acceptance and diversity.

It is acceptable to argue that Barbie’s box office success is a nod to Gerwig’s vision and talent. The film has also sparked a cultural phenomenon, with fans creating memes, videos inspired by the movie.

Barbie has also outperformed Christopher Nolan’s Oppenheimer, which was released on the same day three weeks ago. The biopic of the atomic bomb scientist has earned $552 million worldwide, making it the sixth-biggest film of the year and the highest-grossing R-rated film of 2023.

Pink and white

A Barbie doll is a fashion doll that was created by Ruth Handler and launched by Mattel in 1959. The doll is named after the inventors daughter, Barbara. Barbie has become one of the most popular and recognizable toys in the world, with over a billion dolls sold in more than 150 countries. Barbie has also inspired numerous movies, books and games.

Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945.

Barbie has proven that she is not just a toy, but a timeless icon for the Mattel money making mechandise machine too!

I didn’t see any useful message in the movie – just mechandise, mechandise and more mechandise! oh… and lots of hype!

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